The challenge
As part of the modernization of Burger King's image on TikTok, the brand decided to invest in an innovative strategy. The objective was to attract a younger and more interested audience, using creative and dynamic content that resonates with current trends on social media.
The chosen influencer brought his own essence and style, creating videos that promoted the brand's products in an authentic and engaging way.
With this action, Burger King sought not only to increase its visibility on the platform, but also to create a more human connection with its followers.
The mission
Our implemented initiatives, from the creation of ideas to their implementation, was a key factor in the success of this project.
Attention to knowledge sharing and strategic alignment allowed us to not only adapt our communication to that of the brand, but also enhance organic and continuous results.
We were committed, from day one, to developing content that exceeded expectations.
The results
Public support improved. We realized that there were people who went to Burger King just to participate in our challenges and appear in the videos!
The brand's positioning on Tik Tok was consolidated and the interaction that followers had on the platform contributed to intensifying this positioning.
In metric terms, we managed to gather more than 6 million views. The interaction rate increased considerably and the Burger King Brasil account now has 228 thousand followers.
Boost Your Results
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